Article marketing using professional standards of article writing is still an important method of attaining higher Google rankings. Much has been discussed the death of article marketing, and it is true that certain types of article shall no longer be appropriate when optimizing a website. Yet dead? Absolutely not! Let’s take a closer look at that.
Some claim that SEO is no longer worthwhile because Google no longer uses keywords, but is focusing more on new algorithms and updates for example Panda and Penguin 1 and 2 in its ranking calculations. However , to get ranked you must be indexed, and in any case there is plenty evidence that Google takes key phrases very seriously. There is also plenty proof for the rewards that well-written content can gain.
Why Article Marketing Got a Bad Name
Google’s main gripe in the past has been poorly written content, obviously written only for the link plus offering very little information to the readers. Article writing is a skill, yet everyone seemed to think they knew tips on how to write them. Article marketing became the free-for-all, involving:
Articles of 300 words or less
Software-written posts, scraped using passages from published web content on the same topic
Articles replicated many times, with only the targeted keyword changing
Articles generated by rotating software, where synonyms are used for selected words – the remainder of the text remaining the same
Excessive use of key phrases
The Panda algorithm update tackled many of these issues, although it led to the scramble for people to try to avoid Panda’s claws. The same is true for the Penguin updates, designed to tackle link spam and general breaches of Google’s Webmaster Guidelines. However , most of them missed the point.
Article Writing Tips
There is only one way to minimize the likelihood of you losing ranking, or even being deindexed, simply by Google: be natural. If you are you looking for more information about scrape google results have a look at our internet site.
Article writing and taking advantage of article marketing to promote your website or blog are neither dead nor inadvisable. What Google is looking for in a great article is:
Authority: If you know your subject then you should be able to write authoritatively, and provide the reader with useful information. That’s what Google is for – providing information to its users. Give them a bad experience with inaccurate advice or even copy content from other sites, then you definitely deserve to fail. Let your expertise show and Google will reward you.