It’s easy to understand why Amazon.com is as successful it is, when you understand the elements they use to help their customers make a decision. Amazon has over 40,000 products on their site and each has a section for testimonials and product reviews from real people who have bought the item. How fantastic to have a site that other people contribute useful information to for free!
Product reviews are essential to any kind of marketing you do on the internet, and they work especially well for your own products and affiliate products.
Nearly everyone who buys online will admit that reading a number of good product reviews influenced their eventual purchase. Couple that with the face that seventy percent of online shoppers look for reviews before they even consider buying.
People go online for information and help, so you should always bear that in mind when you get into any kind of online marketing. Having good product reviews will boost your sales enormously we listed our best selections of toddler chairs here.
Firstly you should incorporate video into your product review. Think of a creative way to use the product in a video and show yourself using it if you can – of course it all depends on the product you are promoting. You can get some great ideas by looking at the product reviews on YouTube. Try to find a review on one product by a number of different people. Look at how many views the video has received and make note of the techniques used in the most popular ones. Many are “unpacking” or “out of the box” videos, useful yes, but could you make it a little more interesting or funny perhaps? Being unique always pays dividends on the internet!
Video equipment is very inexpensive today so learn to use it. Try it on your family first until you get comfortable and understand how to use it properly. Don’t be afraid of it, part of attraction marketing is being yourself, so act naturally.
If you simply can’t make a video, then make sure you have great photographs for people to look at. If you own the product, have someone take a really good photograph of you using the product, again, you can slip in a bit of self-branding by doing this.
If you are good at writing and you own the product you promote, sit down and write an original article about it. Be honest and explain any difficulties you had and how you overcame them. If you have some tips, and tricks, include those.
Although it is the manufacturer’s responsibility to write a great review – what manufacturer is ever going to mention a problem? They are always going to say their product is the best on the planet. You can add to that and say it’s the best because.